Once the holiday music starts playing on the radio, you know it’s time for strategic communications planning.

So you schedule a team meeting (maybe even an offsite retreat if your budget is flush), send out the calendar invites, and then turn back to your to-do list for the day.

Now that you’ve made a date with strategy, you can put it out of your mind until it’s time for the big event, the session that will mysteriously reveal how your next year will unfold.

I call this the crystal ball appr…