If You Want Your Research to Make an Impact, Embrace Your Unique Writing Voice
The transition from academic writing to business writing can feel a bit like leaving the highway to go off-roading.
In the academy, the communication path is paved with clear expectations. The goal is usually to inform, explain, or teach. That means, the focus is on the subject matter, and the approach is to explore the subject systematically and thoroughly.
In the business world, however, the road to successfully communicating your ideas tends to be rockier. When you're writing for an industr…
