The Knowledge Translator

Marketing-speak has a way of corrupting noble language.

Empathy, which should create a sense of solidarity and lessen pain, turns into the practice of pressing vulnerabilities until they hurt.

Empowerment, which should enable people to achieve their goals, becomes a certain style of marketing that creates the feeling—but not the results—of embracing a positive attitude.  

Advocacy, which should mean coming to the aid of someone who needs your help, describes the actions consumers take to prom…