Why I never write killer proposals
Stand-up comedy is a brutal career choice. Not only do you have to work late nights in seedy venues, but you also have to “kill” your audience, night after night. A successful comedian boasts, “I knocked ‘em dead tonight, man! I totally slayed them.”
Unfortunately, many business writers tend to approach persuasive writing with the same violent mind-set. For example, I was once asked to design a course called “Killer Writing.” The executive championing the project described himself as “a big gam…
What to Do When You're in Love with the New But Your Audience Is Afraid of It
One definition of innovator might be “someone who’s in love with the new.”
When you see the world through innovator eyes, you see the potential to do things differently. While everyone around you thinks things are running along just fine, you see how they could be running so much better—whether “better” means quicker, leaner, cleaner, brighter, or just newer.
Your visionary capacity sets you apart from the pack. However, it also creates a divide between you and your customers.
Most innovators…
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