How to Use History to Sell Innovation
Dip into any field of art—literature, painting, music, dance—and you’ll quickly discover that the concept of “originality” is problematic.Â
Was Shakespeare the most original playwright of his time, or just the cleverest borrower of plots and characters? Was Picasso an iconoclast, or by so obviously defying the “rules” did he also show them reverence?Â
When I was immersed in the world of literary scholarship, much of my thinking was shaped by theories of “intertextuality.” Intertextuality ackno…
Two Hidden Reasons Pitch Decks Fail to Deliver
Every piece of external communication you produce serves as an ambassador for your startup, from a short email confirming a meeting to grant applications and social media posts. Among all these delegates you send out into the world to convey your value proposition, the pitch deck bears an overwhelming burden.
We tend to expect a pitch deck to accomplish amazing things. We assume that, in just a dozen or so slides, it will intrigue the audience, argue a complete business case, outline a comprehe…
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