Awkward Cousins: Scholarship and Marketing as Related Disciplines
Most scholars I know grimace when they think about promoting their ideas outside academia. Indeed, that used to be my reaction until I recognized that publishing articles in peer-reviewed journals is a lot like positioning a new product or service in the marketplace.
On the surface, scholarship and marketing seem like radically different activities—but only on the surface. Once you acknowledge, with author Daniel Pink, that selling ideas is a fundamentally human endeavor, then the similarities …
Do You Have What it Takes to Be a T-Shaped Founder?
One of the hidden treasures of Toronto’s public library system is the Osborne Collection of Early Children’s Books, tucked away in an unassuming building on the south edge of the University of Toronto campus. As a doctoral student, I savored the time I spent there, combing through stacks of century-old picture books and calling those hours of sheer delight “research” into Victorian culture.
A hundred years from now, I wonder what children’s books in the Osborne Collection will say about today’s…
Categories
- Writing (2)
- Scientific Language (2)
- Business Writing (5)
- Effective Writing (1)
- Clarity in Writing (1)
- Written Communication (2)
- Persuasive Communication (9)
- Customer Awareness (1)
- Writing Arguments (1)
- Writing Process (16)
- Business Growth (1)
- Effective Communication (1)
- Knowledge Translation (11)
- Writing Coaching (1)
- Blogging (1)
- Writing Voice (4)
- Proposals (3)
- Cover Letters (1)
- Team Writing (2)
- Getting writing help (1)
- Messaging Strategy (6)
- Web Copy (4)
- Ideation (1)
- Visionary Writing (1)
- Writing Persuasively (2)
- Learning Design (1)
- Visual Communication (1)
- Grant Applications (1)
- Pitching (2)
- Framing (1)
- Entrepreneurship Skills (2)
- Research Communication (2)