To lead your audiences to change, you'll need to think beyond facts and frameworks
You can have the most astonishing data to share, and you can follow a leading methodology for translating research, but if you don't foster a sense of genuine human connection with your audiences, you'll be disappointed.
Communication is a human art, not a mechanical process, and it calls for close attention to the human dynamics of engagement, language, storytelling, and the learning process.
Our approach is grounded in four key principles:
Engagement first
Yes, your audience has a lot to learn. But before they’re ready to learn, they must first be convinced to care about what you have to say.
Precise language
Choosing the right words and phrasing demands as much accuracy as conducting a scientific study. We're not talking about "wordsmithing."; we're talking about expressing complex concepts in ways that make your thinking clearer and your arguments more forceful.
Story power
A memorable story is more than an example or a series of events with a punchline or “lesson learned.” Stories that move people connect with the audience at a deep level, provide just enough detail to seem real, and relate to people through the storytelling as well as the plot.
Design for learning
You have big ambitions for transforming research knowledge into practical results, but you won’t achieve them all at once. Understanding how people learn enables you to capture an audience's attention, break complex ideas down into digestible bits, lead them step by step toward achieving your vision.
“Clarity Connect offers practical, personalized training services. Dawn's approach makes it easy to translate research into bite-sized bits of information for different audiences. In the world of research, it can be challenging when we work every day in our area of expertise. With Dawn's help researchers are able to put their new skills into immediate action. We chose Clarity Connect to support the great research ecosystem here in New Brunswick and support our world-class researchers.”
Patricia Seaman, New Brunswick Health Research Foundation
How Do You Get Started?
Check out the free learning events that we host each month, which we announce through our newsletter.
Sign up below!
