How the Word “Communications” Seduces Knowledge Mobilizers into Mistaking Productivity for Impact
10 Questions to Help You Discover Whether You’re Mistaking Effort for Efficacy
Language can be so darn slippery. A single letter can alter a word’s meaning, as in the difference between “communications” and “communication.”
Through my work as a coach and content creator, I run into many researchers and research professionals who confuse the two terms. I also find the same misunderstanding among entrepreneurs who are commercializing research and not-for-profits that are trying to leverage resea…