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If I can overcome my dog phobia, you can overcome your writing apprehension

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As a child, I was terrified of dogs. For me, encountering a beagle on a leash was like meeting a wolf in the wild. 

Big or small, curly-haired or sleek, unicoloured or brindled, dogs of any kind petrified me. Just meeting a dog on the street could take my breath away and give me nightmares for weeks.

I think this fear had something to do with a visit to a relative’s farm when I was nine or 10 years old. I entered the horse barn already nervous around dogs, and I came out feeling lucky to be al…

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You're Not a "Bad Writer": You're Just an Expert

you're not a bad writer

Many client conversations start with a complaint about some aspect of the writing process and self-deprecating statements. For example:

“I just can’t seem to find the right words; I guess I have an inadequate vocabulary.”

“My grammar is terrible.”

“I'm so wordy!"

On the surface, such statements can seem to point to mechanical issues:

  • Fumbling for the right words could indicate a usage issue (problem with accurately using vocabulary).
  • Feeling ashamed about “grammar” could indicate an issu…

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The Number One Thing You Can Do to Improve Your Business Writing is Completely Painless

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Many of the clients I work with struggle with writing because they buy into a common limiting belief: “No pain, no gain.”

That old saying may be true about body building. A muscle grows when it works so hard that it tears. Then it heals in a way that makes is stronger than it was before.

But the proverb doesn’t apply to the writing muscle. Writing abilities develop best when we turn off the notion that hard work must hurt and instead find gentle ways to build confidence in our own writing voic…

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Six lies your brain tells you about your writing

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We’ve all had times when we’ve felt like the cartoon character with the angel on one shoulder and the devil on the other. That was my predicament the day after I baked the most recent batch of birthday cupcakes.

In the one ear: “Go ahead, have one more. Vanilla icing doesn’t really count.”

And from the other shoulder: “Don’t give in. Self-control is the queen of virtues and the virtue of queens."

Sadly, my guardian angel lost that day (to the scale’s gain). But, in her defence, I think she …

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If you've written an email today, you're a designer

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This past December, I had the pleasure of facilitating my first design-thinking session for a group of about a dozen project stakeholders. When I first took on this task, I felt intimidated. Who did I think I was to mess with this trendy design-thinking stuff? I don’t have a black belt in user-centered design or any kind of credentials in journey mapping. So what had I let myself in for?

But, to my great delight, as soon as I dove into the facilitation methodology, I found myself able to swim…

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If You Want Your Research to Make an Impact, Stop Impersonating a Professional and Find Your Own Persuasive Writing Voice

stop impersonating

The transition from academic wriiting to business writing can feel a bit like leaving the highway to go off-roading.

In the academy, the communication path is paved with clear expectations.The goal is usually to inform, explain, or teach. That means, the focus is on the subject matter, and the approach is to explore the subject systematically and thoroughly.

In the business world, however, the road to successfully communicating your ideas tends to be rockier. When you're writing for an indus…

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How to write better in 5

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How can anyone resist a book on healthy living that’s based on the premise of snacking?

Dr. Rangan Chatterjee’s new title, Feel Better in 5: Your Daily Plan to Feel Great for Life, takes a brilliant approach to making positive lifestyle changes, one bite-sized habit at a time.

Forget trying to commit to virtual Pilates classes or promising yourself you’ll attempt a 21-day sugar detox… again! Instead, integrate five-minute health breaks, or “snacks,” into your daily routine.

Chatterjee presc…

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What Is It Like to Work With a Clarity Coach?

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I happily rent my home now, but in a past life, I was both a homeowner and landlord. In those roles, my motto used to be, “If it’s broken, get a professional to fix it.”

I’m a writer and a teacher by trade, not a dry-waller or a plumber, and I don’t enjoy any task you might put into the category of “home repair.” So I don’t see why I should spend my precious time learning skills others have already developed and are delighted to put to lucrative use.

As an entrepreneur, I try to apply this sam…

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Five Surprising Best Practices to Make Your Web Copy Sing

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Too many home pages read like damp doormats. Instead of inviting web visitors into the site, they push them away by using a writing style that’s impersonal and indistinct.

Your website should attract your audience to you with a unique, powerful voice. The words shouldn’t just lie on the page—they should sing out with the personality and strengths that define your brand.

Why do so many websites, especially those of science-based or tech-based companies, fall flat? 

The reasons might surprise y…

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Is Your Writing Giving Off Negative Body Language?

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Since social psychologist Amy Cuddy became a TED talk star, many of us have become aware of the nuanced ways in which our body language shapes not only our social interactions but also our self-concept.

If you’ve watched Cuddy’s TED talk, then you may already be practicing some of the “high-power poses” she claims boost your assertiveness and confidence. (My favorite is the “Wonder Woman” pose: legs shoulder-width apart, hands on the hips, chest out.)

By the same token, you may also consciousl…

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