How to elevate your content from mundane to positional
“Thought leadership” has become such an overworn word that I cringe as I type it.
When I cast my mind to “thought leaders,” I think of people whose thinking has changed the course of history: philosophers, scientists, social activists, artists.
And yet we live in an age when marketing gurus encourage every coach, consultant, and CEO to aspire to “thought leadership.” How many cerebral giants can the world really sustain? How much thought-power can the Internet handle before its circuits burn u…
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